Bila 77

Formerly known as Patrons of Peace, Bila 77 is a heritage bohemian lifestyle brand rooted in the beauty of a carefree coastal lifestyle.

Established in 2012 and designed in the Los Angeles Art District, Bila 77 has spent over a decade bringing consumers sustainable and versatile pieces made in India. To celebrate 10 successful years, the brand made the meaningful decision to rename itself in honor of its family's heritage.

Bila 77 is known for elevated prints, artisanal details, and strong values - crafting pieces for the customer who wants something special. Hand-feel fabrics, signature prints, and silhouettes that feel collected, not mass, define every collection. Buyers come to Bila 77 for statement dresses, flowy skirts, and easy sets that maintain strong margins, making it the perfect line to anchor a boutique's elevated boho assortment with consistent year-round sellers.

For more information about Bila 77, please email sales@theuncommonfashion.com