From the office - to the gym - to the road trip - Sub_Urban Riot makes
clothes that you want to wear over and over and over again.
The brand was born in 2006 in Venice, California.
Two college friends realized that the cubicle life wasn’t for them so they quit their corporate day jobs. Following the rules that someone else made up no longer made sense.
Instead of settling for a good life, they decided to go against the grain to pursue a great one. So, at the beginning of the largest financial crisis ever, they risked everything to start a company. A company that would allow them to ignore the rules, have fun and not take themselves too seriously.
10 plus years later, Sub_Urban Riot is a global brand with an appreciation for the absurd and a commitment to re-imagine the good life.